Marketing & Growth Consultant

Strategist.
Builder.
Operator.

I'm a senior marketing operator who embeds fast, diagnoses what's broken, and builds things that actually work. Brand, product, growth, and ops as one system, not four separate workstreams.

Work with meSee the work →
PreviouslyGametimeWells FargoRobinhoodGoogleLyft
Nate Fox
Launched a new IP that sold out in 9 hours, generating $7.6M in primary sales. Concept Labs.
0M+
In partnership spend restructured at Gametime
0M+
Players on Bad Cards with $0 paid marketing
0%
Increase in demo sign-ups at Lyft
0yr
Across consumer tech, fintech, and emerging tech
What I do

Senior operator.
Not another agency layer.

01
Brand & GTM Strategy
Positioning, narrative, and go-to-market architecture. The kind that holds up when you pressure-test it.
02
Growth Systems
Turning users into promoters. Owned audience, lifecycle, and distribution that compounds instead of renting attention.
03
Creative Operations
The systems that make creative teams fast. DACI frameworks, intake, agency management, and the waste you haven't found yet.
04
Campaign Concepting
Interactive, participatory marketing that earns attention instead of interrupting it. From brief to launch.
05
Fractional Leadership
Senior-level thinking embedded in your org. Not an agency layer. A player-coach who sets strategy and ships.
06
AI Workflow Design
Built with Claude, ChatGPT, v0.dev. Real infrastructure, not a talking point. I ship products with these tools.
Selected work

The work that
moved the needle.

Bad Cards / Playable
Bad Cards — Growth & Strategy
Scaled a cross-platform social gaming platform from 408K to 2.7M users in one year with zero paid marketing. Drove 34% email capture rate and 19.4% D30 retention on Discord, well above industry benchmarks.
10M+lifetime users
7xYoY growth
34%email capture rate
$0paid marketing
bad.cards
Growth & Strategy
Live on
WebDiscordTwitch
Gametime
12 Days of Gametime
Custom interactive microsite concepted, built, and launched in under 3 weeks. Diagnosed $5M+ in partnership spend inefficiencies along the way.
12,629registrations
$5M+spend restructured
14%install rate
Concept Labs
Momoguro — IP Launch
Led the launch campaign for Momoguro, a new IP from 9x Emmy-winning Baobab Studios. 8,888 NFTs sold out in 9 hours generating $7.6M in primary revenue.
68K+raffle entries
9xsocial growth
$7.6Min 9 hours
About

Systems thinker.
14 years of proof.

I've spent 14 years at the intersection of brand, product, and growth at companies like Google, Robinhood, Lyft, Wells Fargo, and Gametime. I don't operate in one lane. I collapse them.

My core belief: go a layer deeper than acquisition. Anyone can run ads. I build systems where users become the distribution through participation, owned audience, and experiences people actually choose to engage with.

I also have a cost-efficiency instinct built from years of production work. I find the $5M inefficiency hiding in your partnerships, the 90% infrastructure cost reduction you haven't looked for, and the workflow burning your team's time.

⚡
Leverage over tactics
Always asking: what's the one change that unlocks everything else? Not what's the next campaign to run.
🎯
Turn users into promoters
My core growth philosophy. Not renting attention. Building systems where users become the distribution layer.
🔧
Actually technical
I build with Claude, ChatGPT, and v0.dev. Shipped products, designed AI-driven workflows. Not a talking point.
💡
Narrative + mechanics
Narrative without substance collapses. Substance without narrative doesn't spread. I design both simultaneously.
Let's work together

Ready to do something
that actually moves the needle?

I work with consumer tech and fintech brands. $125/hr, or let's talk scope.

heynatefox@gmail.comLinkedIn