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Bad Cards

Platform & Growth

Bad Cards is a modern party-gaming platform built to turn internet culture into playable moments across web, Discord, Twitch, and community-driven surfaces. Led end-to-end product, creative, and distribution strategy — designing a flexible system that allows games, card packs, and mechanics to evolve as fast as culture itself.

10M+
Players across web and Discord
2.7M
Users in 2025 (7x YoY from 430K)
$0
Paid marketing, ever
19.4%
D30 retention (industry: 2–4%)
14.7%
D7 retention (industry: 8–12%)
500K+
Email subscribers, 43% open rate
91%
Reduction in infra costs in 2025
6M+
Custom cards created by users

Discord Activity (Launched August 2025)

Rather than advertising to Discord users, launched as a native Discord Activity enabling instant group play directly inside servers. Cost to build: $8,500. Results: 2M+ users since August, 400K+ email subscribers, played in hundreds of Discord communities.

Discord Activity (Launched August 2025)

Twitch Extension (Just Launched)

Built a Twitch Extension that lets creators host interactive games directly with their audience in real time. Cost to build: $7,000. Early results: one creator getting over 3,000 concurrent users on their weekly game night.

Twitch Extension (Just Launched)

Reddit Game (Coming Soon)

Exploring a Reddit-native game designed to live inside subreddits themselves. Cost to build: $1,000.

Reddit Game (Coming Soon)

The Bigger Picture

Bad Cards is proof of concept for Playable — a platform for interactive party games that turn audiences into participants. The same product, distribution, and monetization playbook applied across new game formats including HeadRush and KnowItAll Trivia.

Platform & Growth — image 1