12 Days Of Momo

Working with 9x Emmy-award-winning animation studio, Baobab Studios, we collaborated to bring the Momoguro universe to life. We were tasked with creating an interactive holiday activation for Momoguro. We made an advent calendar where users could claim "tickets" by entering them into a raffle for allowlist spots. This interactive experience brought users into a snowy plain that they could enter every day for 12 days.

Visiting the Website was not a CTA — so we felt this was a great success metric. Not only did people participate, but they were engaged enough to go to our website to learn more about our services.

The team worked incredibly hard on this with a tight turn, and the results speak for themselves. It was an incredibly challenging but fun activation that was engaging and produced an amazing return.